Pretty in Print


After publishing our poetry book as an eBook, I decided to add content and completely redesign and prettify it for paperback publication. I went a bit crazy with the formatting for the poems, so it took forever. But I love how it turned out! Here’s the new description along with the Amazon link:

[Mirrors: Poetry Anthology (2nd edition)] [karolynherrera.com]

Two teenage cousins loved to write poetry in the 1980s before the internet was a thing. Thirty years later, after marriages, divorces and children, Kari and Terrie’s shared dream of publishing a book is finally realized.

Topics near and dear to their hearts–crushes, breakups, friendship, pets, books and nature–are the focus of poems in this nostalgic collection.

Beautiful, full-color illustrations and personal photos bring their words to life, preserving a little piece of history. This print edition has been reorganized and redesigned and includes additional photos and commentary.


Hidden

hidden

Project quote:

“We call this phenomenon “demarketing” in marketing management, when the negative effects of a product are so emphasized that people lose sight of the good effects.” (Toni Pinedo-Jeffress, Medicinal Cannabis Saved My Life, 2019)

My thoughts:

While looking for additional examples of products that have been ‘demarketed’, I realized that this type of marketing could be applied to various things besides products as well.

Boundaries, marriage, government, religion, failure…
for example:

Medical Cannabis 
Negative: Affects short-term memory, Impairs cognitive abilities, Damages lungs if smoked, Illegal under federal law
Positive: Effective against seizures and nausea,  Relieves certain chronic pains, Safer than opioids, Available as edibles and topicals (smoking NOT required)

Failure  
Negative: Lost money or time, Embarrassment, ridicule, Incomplete task or goal, Physical harm
Positive: Teaches what doesn’t work, Builds resistance and persistence, Builds muscle memory and skill, Refines goal or required actions

Can you think of any other product or concept that is commonly ‘demarketed’ in society today? Let me know in the comments!


Editing projects from November 19, 2018 – February 3, 2019:
Academic Research Articles, 2 Nonfiction books, Technology website, Research Papers, Nonfiction article, Medical program statement

Client countries:  China, US, Lithuania


 

Little Piece

mirrors cover fb


As a book editor, it is very rewarding to finally be able to say I’ve edited AND published an eBook co-written by me and my cousin. This book represents a little piece of our history.  I’ll include my eBook description and link below.

Two teenage cousins loved to write poetry in the 1980s before the internet was a thing. Topics near and dear to their hearts – crushes, breakups, friendship, pets, books and nature – are the focus of poems in this collection. Thirty years later, after marriages, divorces and children, Kari and Terrie’s dream of publishing a book is finally realized.

[ Mirrors: Poetry Anthology ]
(available on Amazon)


Contrast

contrast

Project quote: 

“The huge contrast between some people who are older than 65 who are having a blast… and others who…live in fear of…experiencing significant health decline…seems to boil down to two things: Positive mindset [and] Healthy lifestyle habits.” (A.B., G.B., How to Look and Feel Younger After 40 Naturally, 2018)

My thoughts: 

I’ve also observed this difference to be true among those over 65 that I’ve known personally. Foresight is definitely preferred to hindsight when it comes to health. Knowing this now that I’m at the end of my forties forces me to do what I can to improve both my mindset and habits, because I can’t go back in time. I find that many my age who have already experienced major health issues have a difficult time remaining positive and think that there’s nothing they can do to improve their situation.

It’s a struggle to fight this common attitude, but necessary. I try to make a conscious effort to steer conversations away from poor health to something positive, related to positive habits and events. In my opinion, life is about how we deal with our problems, not about accepting whatever happens as inevitable.

So I continue to reestablish good habits and remind myself of goals and things I’m grateful for. As they say, today’s another new day. 😊


Editing projects from August 20 – November 18, 2018:
Product data spreadsheet, Fiction book, Nonfiction book, several Academic research articles, Nonfiction book, Medical program essays, Health blog post, Fitness website video transcript
Client countries:  US, China, New Zealand, Israel


 

Mobility

mobility

Project quote: 

“Studies show that people who exercise before and during work are happier, experience less stress, and are more productive.” (http://ergonomyx.com/)

My thoughts: 

I would have loved to have an under-the-desk bike or one of those adjustable desks that would allow me to stand at any of the administrative jobs I’ve worked at in the past. They would have reduced the boredom I’m sure, and likely my coffee intake as well.

The bike I currently use under my desk when I’m working at home is great for increasing circulation and prevents some of the daily stiffness in my hips and knees from arthritis. Another recommendation I need to follow more consistently is getting up from the chair every hour or so to do stretches or walk outside.

Companies in Japan have a great system for daily exercise at the workplace. Employees and companies alike here in the U.S. could really learn a lot by following their example. https://www.linkedin.com/pulse/exercise-workplace-what-japanese-companies-can-teach-us-scott-lister/

Using some kind of exercise equipment while working can improve how we deal with stress, whether it’s related to deadlines, clients, personal conflicts, whatever.

I also play a couple word game apps daily for mental exercise that directly relates to the work I do. This week I made it to the library again to check out a pile of books to read while housesitting. Reading at night before bed not only helps me fall asleep and sleep better, it’s so much better for slowing down the mind and racing thoughts. Watching a show or scrolling through my feed on my phone definitely does NOT slow down the mind in preparation for sleep.

Next, I’d like to find methods for improving my ability to focus on a task for longer periods of time. I’m fairly certain that frequent use of social media and the internet has shortened my attention span and contributed to my reduced ability to focus. I have no interest in using medication to addres this issue.

As I sit here typing, looking out the window at the beautiful view by the lake where I’m housesitting, I realize that I keep staring off in the distance for quite a while. Nature allows me to focus and experience the moment in a way that media and city life never can. Zoom in — can you spot the hummingbird in the photo above? I tried for several minutes, unsuccessfully, to get a clear photo of the little guy flitting around but settled for a beautiful shot of the flowers and scenery. I thought this was a fitting image to display the balance between movement and stillness.

Our minds and bodies require both movement and stillness at the appropriate times to be healthy.


Editing projects for weeks ending August 19, 2018:
Academic research article, Nonfiction book Author Bio, Workspace Fitness Devices website, Nonfiction book, Promotional sales email 

Client countries:  China, US, Canada, UK 


 

Creativity

creativity

Project quote:

“The creativity of the human mind is endless.” (Robert H. Fetner, Memories of Miami Vice: Real Stories, 2018)

My thoughts:

Creativity. The quality of being creative.

Who do you associate with these words? An artistic person. Someone who is colorful, imaginative, full of ideas.

I believe it’s even more than that.

The root of the word is create. Create means to build, invent, conceive, originate.

The human mind has the potential for doing so much more than simply following directions, or practicing things already learned, or repeating the same actions over and over.

Creativity, as I see it, involves looking for new solutions for old problems. Ignoring assumed limitations and forming new thoughts, new ideas. Forming concrete plans for events or systems or projects or concepts that you’ve never experienced and possibly don’t already exist. Improving on things that do.

Other words I associate with creativity are imagination and ingenuity. Creativity can apply to any field, any station in life, work, play, art.

Everyone has their place and will hopefully figure out what that is. But where would we be without the creative people? The inventors, the dreamers, ones who can build something out of little, who can see what others can’t. We would simply be creatures of habit, no sparks of brilliance; and we wouldn’t even realize what was missing.

I, for one, marvel at the creativity of the human mind and the capacity for achieving the impossible, for making something beautiful for a specific purpose or simply for the joy it can bring. I’m thankful for this God-given gift that lies within all of us, regardless of our age, stature, and status.

As an exercise, I made a list of types of individuals commonly thought to be creative along with a list of a few other types of creativity I came up with.

Let me know in the comments what else you think could be considered an example of creativity. I’d love to hear your ideas, especially any that I might never have thought of myself.

Creative folks:

Poet
Painter
Chef
Architect
Fashion designer
Composer

More:

  • Do-it-yourself handyman who finds ways to repair and adjust household fixtures, furnishings, etc. without instructions, using whatever is available.
  • Babysitter who comes up with fun and engaging activities or crafts to teach and occupy the kids in their care.
  • Stand-up comics who improvise their content based on their audience and surroundings
  • Youtubers who develop their own entertaining and useful content instead of simply reposting other people’s ideas
  • Personal trainer who develops stretches, exercises and customized activities for clients with limitations and specific goals.
  • Entrepreneur who makes their own opportunities by finding numerous ways of harnessing his or her skills to serve others and make a successful living.

**Comment below with your additions!


Editing projects for weeks ending July 29, 2018:
Nonfiction Memoir, (several) academic research articles
Client countries: US, China