Category: Projects 2019

Pretty in Print

On By Editor Karolyn HIn Editing Projects, Projects 2019Leave a comment

After publishing our poetry book as an eBook, I decided to add content and completely redesign and prettify it for paperback publication. I went a bit crazy with the formatting for the poems, so it took forever. But I love how it turned out! Here’s the new description along with the Amazon link:

[Mirrors: Poetry Anthology (2nd edition)] [karolynherrera.com]

Two teenage cousins loved to write poetry in the 1980s before the internet was a thing. Thirty years later, after marriages, divorces and children, Kari and Terrie’s shared dream of publishing a book is finally realized.

Topics near and dear to their hearts–crushes, breakups, friendship, pets, books and nature–are the focus of poems in this nostalgic collection.

Beautiful, full-color illustrations and personal photos bring their words to life, preserving a little piece of history. This print edition has been reorganized and redesigned and includes additional photos and commentary.

Hidden

On By Editor Karolyn HIn Editing Projects, Projects 2019Leave a comment

hidden

Project quote:

“We call this phenomenon “demarketing” in marketing management, when the negative effects of a product are so emphasized that people lose sight of the good effects.” (Toni Pinedo-Jeffress, Medicinal Cannabis Saved My Life, 2019)

My thoughts:

While looking for additional examples of products that have been ‘demarketed’, I realized that this type of marketing could be applied to various things besides products as well.

Boundaries, marriage, government, religion, failure…
for example:

Medical Cannabis 
Negative: Affects short-term memory, Impairs cognitive abilities, Damages lungs if smoked, Illegal under federal law
Positive: Effective against seizures and nausea,  Relieves certain chronic pains, Safer than opioids, Available as edibles and topicals (smoking NOT required)

Failure  
Negative: Lost money or time, Embarrassment, ridicule, Incomplete task or goal, Physical harm
Positive: Teaches what doesn’t work, Builds resistance and persistence, Builds muscle memory and skill, Refines goal or required actions

Can you think of any other product or concept that is commonly ‘demarketed’ in society today? Let me know in the comments!

Editing projects from November 19, 2018 – February 3, 2019:
Academic Research Articles, 2 Nonfiction books, Technology website, Research Papers, Nonfiction article, Medical program statement
Client countries:  China, US, Lithuania

 

Little Piece

On By Editor Karolyn HIn Editing Projects, Projects 2019Leave a comment

mirrors cover fb

As a book editor, it is very rewarding to finally be able to say I’ve edited AND published an eBook co-written by me and my cousin. This book represents a little piece of our history.  I’ll include my eBook description and link below.

Two teenage cousins loved to write poetry in the 1980s before the internet was a thing. Topics near and dear to their hearts – crushes, breakups, friendship, pets, books and nature – are the focus of poems in this collection. Thirty years later, after marriages, divorces and children, Kari and Terrie’s dream of publishing a book is finally realized.

[ Mirrors: Poetry Anthology ]
(available on Amazon)