“We call this phenomenon “demarketing” in marketing management, when the negative effects of a product are so emphasized that people lose sight of the good effects.” (Toni Pinedo-Jeffress, Medicinal Cannabis Saved My Life, 2019)
While looking for additional examples of products that have been ‘demarketed’, I realized that this type of marketing could be applied to various things besides products as well.
Boundaries, marriage, government, religion, failure…
Negative: Affects short-term memory, Impairs cognitive abilities, Damages lungs if smoked, Illegal under federal law
Positive: Effective against seizures and nausea, Relieves certain chronic pains, Safer than opioids, Available as edibles and topicals (smoking NOT required)
Negative: Lost money or time, Embarrassment, ridicule, Incomplete task or goal, Physical harm
Positive: Teaches what doesn’t work, Builds resistance and persistence, Builds muscle memory and skill, Refines goal or required actions
Can you think of any other product or concept that is commonly ‘demarketed’ in society today? Let me know in the comments!
Editing projects from November 19, 2018 – February 3, 2019:
Academic Research Articles, 2 Nonfiction books, Technology website, Research Papers, Nonfiction article, Medical program statement
Client countries: China, US, Lithuania